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Advantages of Adding People in Your Renderings to Drive Sales


Introduction to the Importance of People in 3D Renders


Incorporating people into 3D renders goes beyond mere aesthetics; it's a powerful strategy to enhance the commercial effectiveness of your visualizations.


The Psychological Impact of Including People


Emotional Connection


The presence of people in renders fosters a stronger emotional connection, making potential customers feel more engaged with the product or space.


Sense of Scale and Space


Human figures provide a clear scale reference, helping viewers better understand the size and proportion of the products or spaces depicted.



Image depicting an everyday scene in a kitchen, where a couple is participating in a common activity, showing the routine and daily life in a home environment.
Rendering of kitchen with couple depicted as daily activity


Enhancing Product Representation


Contextualization


Including people helps contextualize the product, showing how it integrates into everyday life.


Lifestyle and Product Use


Renders with people can convey a specific lifestyle or suggest ways to use the product, which is especially useful in marketing and advertising.


Increasing Visual Appeal


Dynamism and Realism


People add dynamism and a touch of realism to renders, making them more appealing and less static.


Diversity and Representation


Incorporating a diverse range of people in renders can also improve the representation and cultural relevance of the product.


Influence on Purchase Decisions


User Identification


Seeing people in renders allows potential customers to imagine themselves using the product, which can positively influence the purchase decision.


Real-Life Product Visualization


It helps customers visualize how the product would look in real situations, which can be decisive in the purchasing process.



Illustration depicting a warm and familiar atmosphere, highlighting the feeling of home and the union of a family in a cozy environment.
Rendering showing family environment


Techniques for Adding People to Your Renders


Model and Pose Selection


It's important to choose models and poses that align with the message you want to convey and complement the product or space.


Realistic Integration


People should be integrated realistically into the render, paying attention to lighting, perspective, and interaction with the environment.



Illustration showing a lively gym with several people engaged in training, reflecting an active and healthy atmosphere of exercise and fitness.
Rendering of a gym with people training


3D Models vs. Post-Production Integration: How do we integrate people into YouRender3D?

There are two ways to add people to our 3D renders, each with its pros and cons:


3D Models: We can acquire and add scanned real-life people models directly to our scene. This allows for perfectly scaled characters in the desired position with detailed lighting and shadows. The downside is that, especially when seen up close, these models can appear polygon-poor, detracting from the scene's realism.


Post-Production in Photoshop: Another way to add people is in post-production, searching for photographs of characters in similar desired positions and retouching them for integration. If the photo retouching is well done, they can be well integrated, but we are limited to finding people resources in the desired position and lighting, which is not always possible. Any error in scale or shadows can make the character appear poorly integrated into the scene.


At YouRender3D, we always aim for the best result. Therefore, our methodology involves adding 3D models to the scene for perfect scale and lighting. Then we enhance them with an AI tool (more information at YouRender3D), eliminating the imperfections of the 3D model and adding much more detail and realism. Finally, we use post-production in Photoshop for the final adjustments and retouching any error or artifact created by the AI.



Illustration of a serene yoga room, with tranquil decor and elements that invite relaxation, creating an environment conducive to yoga practice and meditation.
Render yoga room



Commercial Success Stories


Examples and Testimonials


Numerous cases in the industry show how including people in renders has improved commercial impact and product sales.


Real Estate Development Project

In a recent real estate development project, including people in the renders of a residential complex was crucial. Depicting families and individuals enjoying common spaces not only brought the renders to life but also helped potential buyers envision living and interacting in those spaces. As a result, the project saw a 20% increase in inquiries and reservations compared to previous projects where this technique wasn't applied.


Advertising Campaign for a New Shopping Center

A shopping center, when launching its advertising campaign, decided to incorporate people into the renders of its commercial spaces. This included visualizing groups enjoying food areas, shopping in stores, and participating in entertainment activities. The campaign resulted in a 30% increase in tenant interest and a significant boost in public anticipation and enthusiasm before the opening.


Launch of a Furniture Line

A furniture company, when launching its new line, chose to include people in the renders of its products. The images showed people using the furniture in various settings, highlighting the functionality and lifestyle associated with their products. This led to an increase in online sales and a better response on social media, where consumers expressed a greater connection with the products.

These examples demonstrate how including people in renders not only improves aesthetics and realism but can also significantly impact commercial success and connection with the target audience.



Conclusions and Recommendations


In conclusion, including people in renders is not just an aesthetic matter but a powerful tool in marketing and visual communication. This technique brings life, realism, and a deeper emotional connection to the depicted spaces, allowing potential customers to visualize themselves within the environment, thereby fostering greater identification with the product or project. The effective use of human figures in renders can be the differentiating factor that drives sales and enhances the perception of value and quality of the product. In a world where competition is fierce and consumer attention is a scarce commodity, this strategy not only improves the visual quality of projects but can also be a key catalyst for commercial success. Businesses and professionals who adopt and perfect this technique will not only be at the forefront of visual innovation but will also be better equipped to capture attention and meet the emotional and practical needs of their customers.

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